LEGO® Serious Play® at EARCOS ETC 2025
Thanks for taking the time to follow up and find out more following my LEGO Serious Play workshops at the EARCOS Teachers Conference in Kuala Lumpur. Here you’ll find more info about me, how I can help you out, and how to get in touch with me.
tl;dr
(too long, didn’t read)
I know you’re busy, so here’s the whole page in brief.

Introductions
Hi! I’m Joel Birch.
I’m a longtime K-12 educator, and I spent a long time as an instructional coach with a focus on the creative and critical use of learning technologies. These days I work with school leaders to help them conduct the big, important conversations that help them to steer their schools towards their preferred vision of the future. Conversations that invite the unique perspective of everyone at the table, graciously facilitated to help the contributions that connect find their right place.
(I’m also a conscientious objector to ever fully growing up.)
As a Certified Facilitator and Pro Trainer of LEGO Serious Play, I rely wholeheartedly upon the power of play, stories, and solving problems by thinking with our hands. In doing this I help individuals, teams, and communities to begin from an honest and authentic place to craft deep understanding, rich communication, and creative solutions. I also train and certify others to design and facilitate those conversations by themselves.
Why work on a challenge when you could play with it instead?
Building on a successful career enabling and developing the creativity of children and their teachers in schools in Perth and internationally, I now work across a wide range of industries, with groups ranging from youth to senior leadership.
Before we get into details from the conference…
what is LEGO Serious Play?
LEGO Serious Play is a powerful, world-renowned method for facilitating important meetings, workshops, and conversations. It leverages the power of play-based learning to get the people at the table thinking at their best and most creative, and it is designed to overcome the conventional barriers to communication. The LEGO bricks become metaphors for the ideas in participants’ heads, helping them to make connections (figuratively and literally) that might otherwise slip through the cracks. It is this alchemy of the hand-brain connection and a collection of unique-looking LEGO models that makes it an intensely collaborative experience that gives consensus and dissent an appreciative place to coexist and balance each other in nuance.
The result is a far more honest, authentic conversation that gives each participant the time they need to convey their perspective in full, having first deeply understood it for themselves. The outcomes are as diverse as the intentions we begin with. What makes them shine is a complex topic of conversation, the curiosity to hear and appreciate every voice at the table, and the sense that there’s no single “right answer.”
here’s how I can help.
conference highlights
Here’s a little highlight reel of what I brought to the conference.
The Certification Pre-Conference
8 leaders, coaches, counsellors, and educators from around the region spent two days of intense training and practice to become Certified Facilitators of LEGO Serious Play themselves. The course set them up with enough knowledge and experience of the entire LSP Method to step out, design, and facilitate their own sessions in their schools and communities. Conversations big and small, for discovery and decision, for renewal, revelation, and review.

The Broad-Spectrum, Big Intro Workshop
This was the quickest way to get a pretty complete introduction to the LSP method. It gave everyone in the room the chance to experience the process from individual to collective play and storytelling, all revolving around the question;
What aren’t you talking about enough in your schools?
These images offer a glimpse at the depth of conversation we were able to reach in under an hour of active workshop time. In big intentional sessions, we can go a LOT deeper.
The Big Conversations Workshop
LEGO Serious Play is most at home when there’s a big job to do. This workshop was a lightning fast exploration of how I’ve used the process to help schools in Australia with their big important conversations like strategic planning, community engagement, and culture change.
Using LSP via the International Futures Forum’s Three Horizons Framework, I facilitated a systems-informed conversation about managing change from the status quo to a preferred version of the future. Doing this in one hour is brief (and lightly unhinged!), but we went deep.

The Coaching Workshop
The LSP Method is often described as a method for bringing groups together… but two people can count as a group too. At heart, it’s there to help us to think bigger, have bigger conversations, shift understanding, guide us to better decisions.
This makes it an incredibly powerful tool in the hands of an astute coach.
In this workshop I guided participants through a simple coaching conversation and gave them the chance to coach each other over the depth of conversation the LSP Method elicits.
